Capable has launched clothing for people who want to compromise on style to fight for a cause. The patterns on its cotton knits are intended to be visually distorting for AI facial recognition systems.
Machines are deceived into thinking people are animals like a zebra, dog or giraffe. The manufacturers are trying to cater to customers who don’t want to be tracked by facial recognition technology. It’s unsettling to some people that governments and corporations have access to systems that can identify and profile them using surveillance cameras. They would pay high prices to look silly if it means that they go under the radar in the tracking.
Rather than opting to wear a mask to conceal one’s identity, Capable has introduced the Manifesto collection which features bright colors and patterns. The designer pieces stop any tech systems from finding a match for your face.
Didero has tested the designs using YOLO (You Only Look Once), an object detection system with features that sort objects in real-time video and recognizes faces when trained using a photo database.
Masking one’s identity isn’t cheap, as Capable jumpers cost $460. It’s hard to justify the cost considering people will look like something from the zoo.